The 2026 Reader’s Digest Trusted Brands Award Ceremony was held on 21 May at the elegant Park Hyatt Auckland, marking the 27th anniversary of one of New Zealand’s most respected and recognised consumer awards programmes.
Set against the stunning waterfront backdrop of the Ceremonial Garden and Harbour Room, the afternoon brought together many of New Zealand’s most iconic and trusted brands, senior marketing leaders, and industry professionals for a sophisticated celebration of consumer trust and brand excellence.
Guests were welcomed with drinks and networking in the Ceremonial Garden before enjoying a beautifully curated High Tea experience, while the 2026 Trusted Brands and Highly Commended winners were announced across a wide range of categories. The event celebrated not only outstanding brand achievements but also the enduring relationships these brands have built with New Zealand consumers over many years.
The afternoon featured inspiring speeches, entertainment, premium gifting experiences, and a charity raffle in support of the Cancer Society, creating a warm and memorable atmosphere of celebration, generosity, and connection.
A sincere thank you to all guests who attended and helped make the event so special. We also extend our gratitude to the many brands that generously donated raffle prizes and products for the luxury goodie bags. Together, we proudly raised $5,000 for the Cancer Society.
Congratulations once again to all 2026 Trusted Brands winners and Highly Commended brands on this exceptional achievement. Thank you for being part of this milestone 27th anniversary celebration and for continuing to set the benchmark for trust, quality, and excellence in the New Zealand market.
